One of the great things about coming to the end of a year is rounding up the highlights from it.
This process is particularly helpful for journalists, a fact illustrated most keenly by Channel 4 who regularly churn out entire top 100s on anything from Children’s TV Shows to (inevitably) Greatest Christmas Moments. It can’t be too long before one of their producers scratches their head and mumbles: ‘Top 100 Top 100 Countdowns…?’ to a silent meeting room.
Anyhow – our own version of this delightful seasonal fodder was AOL Music’s Best Music Videos of 2010 (scribed by yours truly) which included ‘We Used To Wait’ (above) by the magnificently melancholic Arcade Fire.
Great song though it is, the reason it made the list is because the video offers a flickering glimpse of the future in which emoting to songs, films or art will no longer be a case of ‘relating’ to the material on offer but actually integrating our own lives and memories into it via a computer.
Confused? The video is actually a piece of digital art that asks you to type in the postcode of your childhood home (NE66 1XB, since you’re asking), then harnesses the creepy power of Google to locate images from your street, which are then used to populate the video.
Check it out by visiting the video’s official website. The result is a strangely moving 5 minutes as the street you roamed as a child spins past to one of 2010′s best childhood nostalgia numbers (a separate list?).
In time, ‘We Used To Wait’ will no doubt be viewed as a rather clunky moment in music video history (the graphics aren’t up to much and the whole thing crashes quite easily), but perhaps one that sowed an important seed.
If the technology continues apace, within the next decade I fully expect to see a bikini-clad Rihanna shaking her arse in the rainy bus shelter where I smoked my first Benson & Hedges in 1997, or Eminem showering profanities at the kid who stole my Egon Spengler Ghostbusters figurine from Shilbottle Primary School field in 1992.
Both of which would easily make my ‘Top Ten Brain-Frying Memory-Integrated Art Moments’ of 2020.
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